Perhaps one of the most enjoyably annoying conversations that a coffee "snob" endures is how to keep your coffee fresh. Being a coffee drinker first, I care about this obsessively. Being a coffee roaster next, I am asked this quite frequently. The key to remember is that roasted coffee beans do not like oxygen . What I've found is that while the taste or enjoyment of coffee can be selective and subjective, so it is with the impression of fresh coffee. Most people are prone t

Here's a video post. I think they call this a vlog :)

WARNING --- if you are an avid Keurig, Nespresso, or instant coffee maker, you will lose interest beyond this point. One of the most common issues with getting your coffee to taste great is either stale coffee or googling the correct ratio's for coffee. We experience coffee in a similar ways (i.e. smelling, feeling the warm cup, tasting, then consuming) but the smell or taste tends to be a somewhat subjective experience. So, the goal here is to be a simply honest and hopeful